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| InterCHARM Ukraine 2006. Press-release The No.1 perfumery and cosmetic exhibition in Ukraine InterCHARM annually brings together the beauty industry under one roof to introduce the novelties of the market to the key Ukrainian & CIS countries beauty professionals. The 4th edition of InterCHARM Ukraine took place on February 9-11, 2006 in the exhibition center KievExpoPlaza. InterCHARM Ukraine played host to 450 companies, out of which 128 international ones that presented 21 countries of the world. Among them Italy, Turkey, Germany, Poland, Russia, Republic of Belarus, Moldova, Kazakhstan, The Netherlands, U.A.E., India, Lithuania, Latvia, Switzerland, France, Hungary, the USA, United Kingdom. The exhibition welcomed 42000 international and local visitors, 33000 in 2005 to compare. Each year the exhibition increases its space by 20%. The net exhibition area amounted 6582 sq.m. this year. The exhibition organized by Cosmetic Expo Media and Staraya Krepostcosmetic marketing (the members of Global Beauty Network organization) and supported by Chamber of Commerce and Industry in Ukraine, All-Ukrainian Association of Specialists on Aesthetic Applied and Ukrainian Marketing Organization appeals to the distributors, wholesalers, retailers, producers of perfumery & cosmetics, suppliers of raw materials, packaging and machinery, specialists in professional beauty and all those, interested in the latest achievements of beauty industry. As always the exhibition had a strong international participation. The number of countries increased twice. Domestic participation also remained strong. The well-known brands as L’Oreal Professionel (L’Oreal Ukraine), Schwarzkopf Professional (Schwarzkopf & Henkel), Antonio Banderas, Naomi Cambell, Cindy Crawford, Marc O’Polo, Artdeco (Hexagone), Gi-Gi (Ecologique), Thalgo (Samir Center) were represented at InterCHARM Ukraine. Exhibitors highly estimated the organization of the exhibition, quality and quantity of visitors. The ZOOM section- zone of the latest achievements and novelties of perfumery and cosmetic market became a tradition at InterCHARM Ukraine. The new brands as niche product for foot care Sholl, cosmetics that looks like a food White Cottage, the latest American achievement 2 in 1 Spongeables with different supplements and the handmade products Lux’One from the domestic manufacturer found their sophisticated customers. Each year InterCHARM Ukraine provides the professionals with the rich concurrent program. In the framework of the exhibition 15 professional events were held. IV International Conference on Aesthetic Applied - 2 day professional event that introduced the latest achievements and modern technologies in cosmetology and plastic surgery. II Conference Beauty Salon Management - special educational event for beauty salons' top-managers. The participants of the Conference discussed the work organization, staff training, clients’ attraction, strategies of business development, advertisement in the beauty salons. IV International Conference Ukrainian Cosmetic Industry was focused on the effective strategies of products and services promotion, dynamic market development and work experience of the leading companies. The avid interest was shown to the reports “Advertisement of Cosmetics & Perfumery in TV. Efficiency and its Estimation” made by Svetlana Kalinina, “ Establishment of Corporate Service Standards” by Marina Pervushina, “New Media in Brand Communication” by Elena Boltina and “Pharmaceutical Cosmetics Distribution” by Irina Kudryavchenco. II Conference New Ingredients and Technologies for Perfumery and Cosmetic Manufacturing was addressed to quality directors, technologist of perfumery and cosmetic producers, raw materials suppliers. The traditional well-known hairdressing show in Ukraine YOU Professional Show with Wella Day were held in the framework of the exhibition. 14 creative teams from 5 countries represented the new tendencies and trends of the season spring-summer 2006. WELLA Day and the Final of WELLA Trend Vision Award 2006 were conducted by YOU Professional magazine and WELLA-Ukraine Company. The hairdressers saw the following master classes prepared by: - Winners of the National competition Wella Trend Vision Award 2003/2004 Mrs. Liliya Severinenko and Mr.Sergey Rudnev; - Ukrainian top-stylist Mrs.Elena Stanislavchuk; - The President of Intercoiffure of the Eastern Europe Countries, top-stylist Mr.Vyacheslav Dudenko. For the first time the Fitness Conference was held in the framework of the exhibition. The conference was visited by the renowned boxing champion Vitaliy Klichko and Olympic gymnastics champion Ekaterina Serebryanskaya that shared their experience of fitness centers opening. Training Course Massage Kaleidoscope has shown the interest of the masseurs to the massage techniques of International schools as Japanese school of Yumeyho therapy, Indian school of Ayurveda medicine, American school of holistic medicine and so on. Nail Service Studio – 3-day lectures, seminars and master-classes of nail art specialists. It became a tradition to find many contests in the framework of the exhibition as BeautyNails Championship, Hair Extension Contest, International Festival TATTOO COLLECTION, Body Art Contest. Many new companies have shown an avid interest in the Ukrainian market reflecting the positive development of the Ukrainian beauty industry and the enormous opportunities available for companies looking to expand their business into new markets. Welcome to the next anniversary edition of InterCHARM Ukraine, held on February 8-10, 2007. |
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